Trusted. Valued. Essential.
Millions of people turn to PBS and its affiliate stations to hear untold stories and experience fresh perspectives.
Strong Live Broadcast
PBS sees a higher proportion of its primetime viewing come from live tune in than any of the Big 4 commercial broadcast networks (82% v. 70% average). (1)
Number 1 in Trust
For the 18th year in a row, Americans ranked PBS and its member stations the most-trusted institution among a consideration set that includes courts of law, commercial television, newspapers, streaming services, and others. (2)
Popular with Opinion Leaders
PBS ranked as the second-most popular network among opinion leaders. (3)
Sponsors Stand Out
PBS Sponsors stand out with fewer primetime non-programming minutes. (4)
Capture Your Audience
Sources: 1. Nielsen NPOWER, Live Only out of Live+7P2+AA, 1Q’21, All PBS Stations v. ABC, CBS, FOX, NBC, M-SU 8p-11p; 2. Marketing & Research Resources, Inc., (M&RR) 1/2021; 3. 2020 Erdos & Morgan Opinion Leaders Study; 4. 3 Min, 15 Sec vs 14 Min, 14 Sec on Commercial and 14 Min, 40 Sec on Cable; Nielsen, October 2015.
Sponsorship that Works
Brand-Safe Environment
KSPS PBS provides a unique opportunity for local businesses and organizations to not only support quality informational and education programming, but also to reach an incredible audience of highly educated, affluent and influential people who are extremely loyal to our station and community. This provides a unique and valuable marketing opportunity to enhance brand awareness in our community.
Authentic, Purpose-Driven Marketing
PBS sponsorship offers an opportunity to showcase a brand’s commitment to integrity through a meaningful and unique partnership. We recommend emphasizing your organization’s beliefs, mission and values, and allowing the audience to draw their own conclusions based on your company’s chosen partnership. Sponsoring an organization means applying their values to your brand. PBS values enrichment, education and community.
Maximize Your Creative
If you have questions about network guidelines and running creative on the network, our representative can provide guidance throughout the process.
KSPS PBS Audience Insights
2.3millionpotential household daily reach |
27thousandsupporting members |
40thousandaverage unique monthly visits (5) |
Educated. Established. Enthusiastic.
88%of PBS viewers agree that continuing to learn through life is very important (6) |
86%PBS viewers are 86% more likely to have any investments worth $250K+ (6) |
27%PBS viewers are 27% more likely to take 3+ vacations per year (6) |
PBS Corporate Sponsorship
Builds Trust & Preference for Brands
74%of viewers appreciate the clutter-free environment, and 57% have a more favorable view of a brand for sponsoring PBS (7) |
40%Consumers are 40% more likely to report that they have been motivated to purchase from a sponsor on PBS than from advertisers on other networks (8) |
61%of viewers say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands (7) |
PBS Resonates with Diverse Audiences
74%believe PBS content appeals to people of different ethnic backgrounds (9) |
74%believe PBS content features a diverse range of people (9) |
71%believe PBS is in touch with today’s culture (9) |
5. Google Analytics Jan’21-Dec’21; 6. 2020 MRI Doublebase; 7. 2019 CitySquares Commercialism Research; 8. 2019 City Square Associates Commercialism Research, Total Sample–Gen pop and member combined, PBS index compared to 12-network average; 9. Marketing & Research Resources, Inc., (M&RR) 1/2021.
Partner With KSPS PBS
Jason MillerCorporate Partnerships Director509.443.7730 | Ben GurtelVideographer/Editor509.443.7690 |
"We began our sponsorship with KSPS PBS in the spring of 2015, and since then we have seen an increase in traffic to our website and have had a number of people download our corporate membership brochure. For us, this was a very good and prudent use of our funds as a sponsor of KSPS PBS. I highly recommend that anyone wishing to reach an affluent market through sponsorship consider KSPS PBS."
– Garry G. Leitch, VP of Sales and Marketing, Destination M
